Ginger Honey Healing

Brand Identity

Client: Ginger Honey Healing

Year: 2024

Deliverables: Logo, web, packaging

Ginger Honey Healing is a small wellness practice spanning three offerings — small-batch infused honeys and tinctures, one-on-one bodywork, and an online library of recipes and rituals. The identity needed to hold all three under one roof without feeling stretched: warm enough for a jar label, considered enough for a treatment room, soft enough for a phone screen. I built the system around a hand-drawn ginger plant, rhizome below, stem above, leaves fanning out like a slow exhale. The wordmark is set in Marné, a high-contrast serif with quiet authority. The palette pulls from the practice itself: the rust of dried ginger, the cream of raw honey, the deep purple of evening rest, the green of cut stems.

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