Marina & Moss

Marina & Moss is a self-initiated brand identity for a fictional coastal apothecary on the Jersey Shore. Small-batch botanical skincare made from Atlantic ingredients like eelgrass, beach rose, and salt cedar. The complete system spans wordmark, labels, packaging, stationery, and digital, anchored by a Sea Glass palette, Fraunces and Inter typography, and the italic ampersand as the brand's recurring signature shape. Every label has a die-line, every color has a Pantone and built end-to-end to production-ready specifications.