real.

As a student I developed a self-initiated brand concept, Real, centered around conscious living and sustainable design. This project focused on reimagining traditional shaving routines through a modern, environmentally responsible lens. Inspired by nature and classic design, the brand emphasizes simplicity, functionality, and intention. A gender-neutral approach was key to creating an identity that feels inclusive, trustworthy, and aligned with individuals seeking to reduce their environmental impact. Real extends beyond product design, positioning itself as a lifestyle brand that encourages mindful habits, self-care, and a deeper connection to everyday routines.