No One Should Die For Fashion

A self-initiated campaign. Researched, written, and designed end-to-end in Photoshop. Targeting fast fashion's largest demographic, young women, across digital, social, and an experiential activation. The work is built on original investigation into the industry's environmental and human cost, translated into a coordinated system of campaign assets. Rather than lecturing on environmental harm, the campaign meets the shopping impulse where it lives and redirects it: toward secondhand finds, ethical brands, and the case for buying less. The goal isn't guilt; it's rerouting where the next purchase lands.