Dutchman PLumbing
Brand Identity
Client: Dutchman Plumbing
Year: 2023
Deliverables: Logo, packaging, stationary
Dutchman Plumbing, a locally owned business based in Point Pleasant, New Jersey. This project focused on creating a bold, recognizable identity that reflects both the trade and the personality behind the brand. The design incorporates a reimagined skull inspired by Grateful Dead iconography, paired with classic plumbing tools to create a mark that feels distinctive, memorable, and true to the client. A deep green color palette was chosen to convey trust, reliability, and a grounded, hardworking presence, while still standing out from more traditional industry branding. The final result balances edge and professionalism, giving Dutchman Plumbing a strong visual identity that feels both personal and built to last.

