Fast Fashion Awareness Campaign.
Fast Fashion Awareness Campaign.
Is It Worth It?
Awards
Silver Student Award In Jacksonville, FL
American Advertising Federation
April 2024
District Gold Award In Orlando, FL
American Advertising Federation
May 2024
Using a mix of digital, social, and experiential elements, the campaign highlights the consequences of overconsumption while guiding audiences toward more sustainable alternatives, including second-hand shopping and ethical brands.
A campaign focused on raising awareness around the environmental and social impact of fast fashion.
This project aimed to engage young women, who are one of the largest consumer groups through thoughtful messaging and visually compelling design.
The result is a concept that encourages conscious decision-making, promoting a shift toward more intentional, responsible consumer habits.
